Search Engine Optimization (SEO) is more than a digital industry buzzword — it’s an essential ingredient in any recipe for online success. To become more visible and receive better traffic quality that converts, businesses need to implement SEO strategies which are traceable and provide results. But what is it about SEO that works and how do you set up an approach to keep on growing?
That is why in this blog, we are going to give you step by step SEO strategies with which you can increase your website ranking on the search engine and attract targeted traffic which will then convert into a more sustainable success for your site.
1. Basics of SEO
SEO stands for search engine optimization, which is a process of optimizing your website and content in order to rank higher on the search engine results pages (SERPs). The idea is to get more customers, preferably ones that are in the market for what you have to sell. There are three main pillars of SEO:
- On-page SEO: Optimize elements on your website (keywords, meta tags, content structure)
- Off-Page SEO: Includes external factors like backlinks, social signals, and influencer outreach.
- Technical SEO: Page speed, mobile-friendliness, site security and crawlability.
Eventually, you need to cover all of these pillars and ensure that your site is provided with the best experience for users and search engines will like.
2. Performing Comprehensive Keyword Research
At the root of SEO is Keywords. But, modern SEO is not just about throwing as many keywords on a page as possible. This is where you should research your audience to find the right keywords and then use them in high-quality content.
Use Seed Keywords: These are generalized terms/keywords you can relate to your industry, product or service. For instance, if you are selling gym equipment your seed keyword could be “home gym equipment”.
There are also services like Google Keyword Planner, Ahrefs and SEMrush that can find such data as long-tail keywords (more specific, low-competition phrases), and search volume estimates.
Read more to understand on which keywords your competitors are ranking and then analyze where there is potential gap.
Then you can organically feature the keywords in your content, emphasizing search intent. This is because Google’s algorithms present content that best meets the needs of the user query.
3. Optimize On-Page SEO
You have the most control over your on-page SEO. You can optimize elements on your web pages directly to rank higher. Areas to focus on include:
- Title Tags: Title tags should be short, include your core keyword, and have a clickable heading.
- Craft SEO Friendly Meta Descriptions to Attract Clicks: While these have no bearing, per se, on search results, there presence will greatly influence clickthrough rate (CTR).
- Title, Subtitle (H1, H2, H3): Headers are what help you structure your content and make it easier for users to read webpages and search engines to crawl them.
- URL Structure: Keep URLs Short and Descriptive with Keywords Reduce the number of parameters used in URLs: Do not use fancy URLs with a lot of dynamic deepness.
- On-Page Content Optimization: emphasize your target keywords in content body and use it naturally. Google also punish sites for over-optimization, so avoid keyword stuffing. Next, integrated just as eloquently, and synonyms / related keywords.
Better yet, write informative and copy that answers questions a customer has. Click here to learn how to write. This not only will keep people on your page longer but also greatly increases the likelihood of earning backlinks from other websites.
